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America Goes Red Challenge


by the Go Red For Women Editors

To celebrate National Wear Red Day® on Feb. 7, 2014, Go Red For Women launched the America Goes Red Challenge! We challenged America to Go Red bigger than ever this year.

Our event? Wear red, Go Red, or paint your community red, and then share your pictures with us here or on our Facebook page through Feb. 28 to get involved. You can also start a National Wear Red Day® Fundraiser to show your support. When you Go Red, you help women just like you fight back against heart disease—the number one killer of women—through greater support, research and funding.

The American Heart Association (AHA) launched National Wear Red Day® in 2003 to bring attention to cardiovascular disease, which claimed the lives of nearly 500,000 American women each year. In 2004, the AHA created Go Red for Women to educate women on heart disease, help women come together to show their support, and increase funding for heart disease research and treatments for those in need.

A Decade of Success

Since the first National Wear Red Day® in 2003, we’ve made tremendous strides in the fight against heart disease in women. Through research and education to healthy lifestyle changes, we’re proud that:

  1. 34% fewer women now die from heart disease, saving 330 lives every day.
  2. More women are taking ownership of their health by developing healthy lifestyles:
    • 37% are losing weight
    • 43% are checking their cholesterol
    • more than 50% exercise more
    • 60% have improved their diets
    • 33% have developed heart health plans with their doctor.
  3. Awareness is up. 23% more Americans now realize heart disease is the #1 killer of women.
  4. Awareness among minorities is up, doubling among Hispanic women and tripling among African American women.
  5. 15% have quit smoking, and high cholesterol has declined by 18%
  6. More communities have joined the fight. Registration in Go Red For Women is now more than 1.75 million. More than 25 million Red Dress Pins have been worn to support the cause. More than 185 cities host GRFW events and luncheons. And more than 2,000 landmarks light up in red on National Wear Red Day.
  7. Legislative efforts are making a difference. Women no longer pay higher premiums than men for health coverage. And 20 states have programs for low-income women to get screenings for heart disease and strokes through the Centers for Disease Control and Prevention’s WISEWOMAN.
  8. More gender-specific guidelines have been developed, because women’s symptoms and responses to medication differ from men’s.
  9. Gender-specific medical research is up. The FDA now requires clinical trial results be reported by gender.
  10. Gender-specific inequalities have been identified, ensuring women receive the same level of heart treatment as men.

Learn more about National Wear Red Day® and get started on Going Red with this free How-to-Guide. Join Go Red For Women now to be part of the movement that matters to women’s lives.