Leaders in the fight against heart disease in women unite to save lives at the Red Dress Collection’s show during New York Fashion Week
The Red Dress Collection once again kicked off the Mercedes-Benz Fashion Week in New York City on Feb. 6—this year backed by the first-ever collaboration of leaders in the fight against heart disease in women.
The American Heart Association’s Go Red For Women movement and the National Heart, Blood and Lung Institute’s (NHLBI) awareness campaign, The Heart Truth—both known for the iconic red dress that symbolizes the fight against the No. 1 killer of women—teamed up to showcase the Go Red For Women and The Heart Truth Red Dress Collection℠.
“It is a distinct privilege to join with The Heart Truth as co-presenter of the 2014 Red Dress Collection Fashion Show,” said American Heart Association CEO, Nancy Brown. “The Heart Truth has played a seminal role in nationwide efforts to raise awareness of heart disease in women, and Go Red For Women is proud to work together toward our shared goal of improving women’s heart health.”
The Red Dress Collection has kicked off Fashion Week since 2003, with celebrities such as Toni Braxton, Jennie Garth and Felicity Huffman taking to the runway. Zac Posen, Badgley Mischka, Nicole Miller, Tadashi Shoji and other top designers have participated over the years.
Go Red For Women red dress icon
The dress icon was created by The Heart Truth and has helped Go Red For Women earn international recognition. It’s only fitting that Go Red For Women and The Heart Truth are now presenting the show together.
“I am excited about these first steps as we launch what is certain to be a long and fruitful collaboration, bringing together the greatest attributes of the NHLBI and the AHA to advance public health for the people we both serve…and to positively impact the daily lives and care of all women,” said Dr. Gary H. Gibbons, Director of NIH’s National Heart, Lung, and Blood Institute.
The Red Dress symbol made its debut as the national icon for women and heart disease awareness during Fashion Week in 2003 in partnership with America’s top fashion designers, helping to bring the important issue of heart disease in women into the national spotlight.
627,000 women’s lives saved with Go Red For Women
A year later, the AHA’s Go Red For Women was officially launched with Macy’s as its founding national sponsor. Over the past decade, Macy’s has brought awareness of the issue to consumers across America and has raised $46 million for the cause. Since the inception of Go Red For Women, more than 627,000 women’s lives have been saved from heart disease.
Many of the 43 million women affected by heart disease—as well as those who know and love them—continue to spread awareness through Go Red For Women.
“We’ve been able to reach millions of women with our lifesaving message of heart-healthy living and prevention,” Brown said. “This year’s Red Dress Collection show is an ideal setting to celebrate all that has been achieved in Go Red’s first decade.”
The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and the Red Dress Collection Fashion Show is sponsored by both Macy’s and SUBWAY.
(Photo Credit: Getty Images)