Media Room

Go Red For Women is the American Heart Association’s national movement to end heart disease and stroke in women because it’s not just a man’s disease. In fact, more women than men die every year from heart disease and stroke. The good news is that 80 percent of cardiac events can be prevented with education and lifestyle changes.

Go Red For Women advocates for more research and swifter action for women’s heart health. The movement harnesses the energy, passion and power women have to band together and collectively wipe out heart disease and stroke. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them the tools they need to lead a heart-healthy life.

Media Contacts

Brooks Lancaster

Bridget O'Leary

2017–2018 Go Red For Women

The Go Red For Women national volunteers features women we call, Go Red For Women “Real Women” –represent a sisterhood of women who actively, urgently and passionately participate in the movement. Their volunteer work helps ensure that every woman knows that her heart and cardiovascular health is her top concern.

National Sponsor

Macy’s has been a national sponsor of Go Red For Women since the cause was introduced in 2004. Since then, thanks to their ongoing support through campaigns like the Macy’s Wear Red Sale, Macy’s Thanks for Sharing program, and Macy’s Thank-A-Mom Movement and other social media fundraisers, Macy’s has raised more than $50 million to the fight against heart disease in women.