America Goes Red Challenge


by the Go Red For Women Editors

To celebrate National Wear Red Day® on Feb. 6, 2015, Go Red For Women launched the America Goes Red Challenge! We challenged America to Go Red bigger than ever this year.

Our event? Wear red, Go Red, or paint your community red, and then share your pictures using #GoRedSelfie through Feb. 28 to get involved. You can also start a National Wear Red Day® Fundraiser to show your support. When you Go Red, you help save women’s lives through greater support, research and funding.

In 2004, the AHA created Go Red for Women to educate women on heart disease, help women come together to show their support, and increase funding for heart disease research and treatments for those in need.

A Decade of Success

Since the first National Wear Red Day® in 2003, we’ve made tremendous strides in the fight against heart disease in women. Through research and education to healthy lifestyle changes, we’re proud that:

  • Nearly 90% have made at least one healthy behavior change.
  • More than one-third has lost weight.
  • More than 50% have increased their exercise.
  • 6 out of 10 have changed their diets.
  • More than 40% have checked their cholesterol levels.
  • One third has talked with their doctors about developing heart health plans.
  • Today, nearly 300 fewer women die from heart disease and stroke each day.
  • Death in women has decreased by more than 30 percent over the past 10 years.

Learn more about National Wear Red Day® and get started on Going Red with this free How-to-Guide. Join Go Red For Women now to be part of the movement that matters to women’s lives.