American Heart Association logoGo Red for Women®

Holiday 2X MATCH!

Share your heart now with a gift that has TWICE the lifesaving power! Every dollar you give will be MATCHED!

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Cardiovascular disease is the No. 1 killer of women

Since 2004, the American Heart Association’s signature women's initiative, Go Red for Women, has addressed the awareness and clinical care gaps of women’s greatest health threat, cardiovascular disease (CVD). We are prepared to meet the evolving needs of women now, and at every age, every stage and every season of their lives as their trusted, relevant source for credible, equitable health solutions.

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Nearly 45% of women ages 20+ are living with some form of cardiovascular disease.

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Less than half of women entering pregnancy in the U.S. have optimal cardiovascular health.

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Women experience unique life stages, such as pregnancy and menopause, that can put them at an increased risk for CVD.

What’s Happening Now

Taste Tested by a Survivor

Stroke survivor Leslie Jordan of the 2023 Real Women Class of Survivors gets cooking with a healthy fall favorite – our sweet potato nachos.

What’s for Lunch?

What's in Your Kid's Lunchbox Infographic

We know it can be challenging to find something fast, easy and nutritious to pack for your child’s lunch. We’re here to help!

Holidays & High Blood Pressure

Grandfather and granddaughter celebrating with sparklers.

We know this time of year can be stressful. But did you know that cardiovascular problems rise after Thanksgiving and peak in the new year? Learn to manage your blood pressure during the holidays to reduce your risk.

Supporting Women at Every Age and Stage of Life

Mom Life

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Moms, grandmothers, aunts and other maternal figures do so much for their families. But this can mean taking care of their health sometimes comes last.

Pregnancy and Maternal Health

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Heart disease is the No. 1 killer of new moms. It can pose a threat to women’s heart health during pregnancy and later in life.


mature woman portrait outdoors

Prioritizing your health is important before and after menopause. Learn about menopause, its symptoms and impact on your health.

Research Goes Red

Go Red for Women and Verily’s Project Baseline have joined forces to launch Research Goes Red, an initiative calling on women across the United States to contribute to health research.

Learn about Research Goes Red

Get Kids Active with NFL PLAY 60!

The American Heart Association and NFL are back again, teaming up to get kids moving for 60 minutes each day! Grab the whole family for some fitness and fun alongside your favorite NFL teams.

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Go Red For Women has all kinds of ways to get involved and use your talents.

You’ll be fighting for yourself, for those you love, and for women all over the world. You’ll make lifelong friends, and more importantly, you’ll make a difference!

Join the Go Red Movement
Learn different ways to donate
Show up and show support Go Red at events nearby

You want to learn about signs, symptoms and risk factors?

If you or a love one have been diagnosed or you are a caregiver for someone with a cardiovascular condition, all the information out there can be overwhelming.

Take your time reading through our information and be sure not to overwhelm yourself. We're here for you.

High Blood Pressure in Women
Heart Attack Symptoms in Women
Stroke Symptoms in Women

You can join Research Goes Red!

The AHA’s Go Red for Women® movement and Verily’s Project Baseline have joined forces to launch Research Goes Red and are calling on women across the United States to contribute to health research.

By joining Research Goes Red, you can:

  • Contribute through clinical research, surveys, focus groups
  • Only participate in the studies that you're interested in, no obligation
  • Help shape the future of disease management and care
  • Learn about your own health while helping improve health for all
  • And more

Research Goes Red

Congratulations! You've taken the first step to living healthy.

Great choice!

Your purchase of every official Go Red for Women® product supports the fight to end heart disease and stroke in women.

Get Go Red Gear
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The Real Women: Sharing Stories of Survival


Don’t miss this chance to make 2X the difference! When you share your heart with a gift now, it will be MATCHED to help save more lives.

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Go Red Gear

Pins, pamphlets, shirts and more! We have everything you need to Go Red to
raise awareness, show your support and help fund our mission with every purchase.

Shop & Go Red!

Nationally Sponsored by:

CVS Health