American Heart Association logo Go Red for Women®

Million Dollar Match Honoring Moms

DOUBLE your lifesaving impact against heart disease and stroke, up to $1 MILLION, made possible by Valerie and Lee Shapiro, in loving memory of Val’s mom, Rachel Besser (pictured).

 Rachel Besser and grandbaby

The American Heart Association’s signature women’s initiative, Go Red for Women, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally.

It’s no longer just about wearing red; it’s no longer just about sharing heart health facts. It’s about all women making a commitment to stand together with Go Red and taking charge of their own heart health as well as the health of those they can’t bear to live without. Making a commitment to your health isn’t something you have to do alone either, so grab a friend or a family member and make a Go Red Healthy Behavior Commitment today. 


Nearly 80 percent of cardiac events can be prevented, cardiovascular diseases continue to be a woman’s greatest health threat.

Go Red For Women has all kinds of ways to get involved and use your talents.

You’ll be fighting for yourself, for those you love, and for women all over the world. You’ll make lifelong friends, and more importantly, you’ll make a difference!

Join the Go Red Movement
Learn different ways to donate
Show up and show support Go Red at events nearby

You want to learn about signs, symptoms and risk factors?

If you or a love one have been diagnosed or you are a caregiver for someone with a cardiovascular condition, all the information out there can be overwhelming.

Take your time reading through our information and be sure not to overwhelm yourself. We're here for you.

High Blood Pressure in Women
Heart Attack Symptoms in Women
Stroke Symptoms in Women

You can join Research Goes Red!

The AHA’s Go Red for Women® movement and Verily’s Project Baseline have joined forces to launch Research Goes Red and are calling on women across the United States to contribute to health research.

By joining Research Goes Red, you can:

  • Contribute through clinical research, surveys, focus groups
  • Only participate in the studies that you're interested in, no obligation
  • Help shape the future of disease management and care
  • Learn about your own health while helping improve health for all
  • And more

Research Goes Red

Congratulations! You've taken the first step to living healthy.

Great choice!

Your purchase of every official Go Red for Women® product supports the fight to end heart disease and stroke in women.

Get Go Red Gear
young woman drinking at desk using mobile phone
mother holding sleeping infant

Heart Disease is the No. 1 Killer of New Moms

It can pose a threat to women’s heart health during pregnancy and later in life, making it important that women understand how to care for themselves and their baby.

On-Demand Digital Experiences

Tune in for these exciting digital experiences on the topics that matter most to you.

How will you Go Red?

Go Red in style with our official apparel, accessories and more. Every purchase helps fund our fight against women’s No. 1 killer.

Shop the entire Collection

In the News

News affecting women's health

Read more women's health news

Honor Moms and Double Your Impact

This Million Dollar Match Honoring Moms, made possible by Valerie and Lee Shapiro, is your opportunity to save lives. Double your impact to help fund lifesaving research, medical breakthroughs and other programs

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