About Go Red For Women

The American Heart Association’s (AHA) signature women’s initiative, Go Red for Women (Go Red), is the trusted, passionate, relevant force for change to eradicate heart disease and stroke in women across the world. Launched in 2004 as a campaign to raise awareness among women about their greatest health threat, Go Red quickly grew into an international movement, uniting millions of women with a common goal: to eradicate heart disease and stroke in women all over the world.
Go Red is the trusted, relevant force for change to eradicate heart disease and stroke in women across the world.

Go Red has provided an opportunity for survivors to find their voices and connect with others, funded research that has allowed women to live longer and to better understand how cardiovascular diseases (CVD) and stroke affects them and worked with elected leaders to pass legislation that has ended disparities among women and men for coverage and funding of cardiovascular care.

Cardiovascular diseases continue to be the leading cause of death in women even though up to 80 percent of cardiovascular diseases can be prevented. As Go Red looks to the next 15 years, funding science, closing gender disparity gaps in research and STEM fields, developing approaches that change behaviors, and shifting toward prevention coupled with robust awareness initiatives will be more important than ever to turning the tides in heart disease’s war on women.

The need for our work has never been greater and fighting for women is what Go Red for Women does best.