A Moment That Matters

Make this a moment that matters with your holiday gift and receive our digital Heart-Happy Holiday Guide as our thanks for your support.

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The American Heart Association’s signature women’s initiative, Go Red for Women, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally.

It’s no longer just about wearing red; it’s no longer just about sharing heart health facts. It’s about all women making a commitment to stand together with Go Red and taking charge of their own heart health as well as the health of those they can’t bear to live without. Making a commitment to your health isn’t something you have to do alone either, so grab a friend or a family member and make a Go Red Healthy Behavior Commitment today. 


Most heart disease and stroke deaths are preventable, cardiovascular diseases continue to be a woman’s greatest health threat.

Go Red For Women has all kinds of ways to get involved and use your talents.

You’ll be fighting for yourself, for those you love, and for women all over the world. You’ll make lifelong friends, and more importantly, you’ll make a difference!

Join the Go Red Movement
Learn different ways to donate
Show up and show support Go Red at events nearby

You want to learn about signs, symptoms and risk factors?

If you or a love one have been diagnosed or you are a caregiver for someone with a cardiovascular condition, all the information out there can be overwhelming.

Take your time reading through our information and be sure not to overwhelm yourself. We're here for you.

High Blood Pressure in Women
Heart Attack Symptoms in Women
Stroke Symptoms in Women

You can join Research Goes Red!

The AHA’s Go Red for Women® movement and Verily’s Project Baseline have joined forces to launch Research Goes Red and are calling on women across the United States to contribute to health research.

By joining Research Goes Red, you can:

  • Contribute through clinical research, surveys, focus groups
  • Only participate in the studies that you're interested in, no obligation
  • Help shape the future of disease management and care
  • Learn about your own health while helping improve health for all
  • And more

Research Goes Red

Congratulations! You've taken the first step to living healthy.

Great choice!

Your purchase of every official Go Red for Women® product supports the fight to end heart disease and stroke in women.

Get Go Red Gear
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mother holding sleeping infant
mature woman portrait outdoors
mother holding sleeping infant

Pregnancy and Maternal Health

Heart disease is the No. 1 killer of new moms.

It can pose a threat to women’s heart health during pregnancy and later in life.

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Menopause

Prioritizing your health is important before and after menopause.

Learn about menopause, its symptoms and impact on your health.

Give a Gift of More Moments that Matter

Heart disease is still the leading cause of death in America —– more than all cancers combined —– and we’re counting on your support to make this a moment that matters.

Your holiday gift will help fund lifesaving research and medical breakthroughs - and help families enjoy more holidays together. Donate today and receive the Heart-Happy Holiday Guide as our thanks.

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Top Selling Gifts

Check out our top selling gifts this holiday season. Every purchase you make funds our fight against heart disease in women.

Shop Our Holiday Gift Guide

On-Demand Digital Experiences

Tune in for these exciting digital experiences on the topics that matter most to you.

Coronavirus (COVID-19) Questions

There seem to be countless questions about the coronavirus that causes COVID-19 — and some answers seem to change every day. Here are common questions about the virus and your safety and health. We’re also here available to help via live chat or call our Customer Service at 1-800-242-8721.


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