American Heart Association’s Go Red For Women and Ad Council Launch National Public Service Advertising Campaign to Address the No. 1 Killer of Women in the U.S.: Heart Disease
New Go Red for Women PSAs, Created in Partnership with Warner Bros., Feature Character and Scenes from The LEGO® Movie to Increase Awareness of Heart Disease in Women
One out of every three deaths among women in the U.S. each year is attributed to cardiovascular diseases including heart disease and stroke, making it the No. 1 killer of women in this country and causing more fatalities than all forms of cancer combined, according to the American Heart Association. However, only one in five American women believes that heart disease is her greatest health threat. In an effort to raise awareness of heart disease and empower women with the necessary tools to lead heart healthy lives, the American Heart Association’s Go Red For Women and the Ad Council are launching a new public service advertising (PSA) campaign today as an extension of the American Heart Association’s Go Red For Women movement. The launch precedes National Wear Red Day® on Feb. 7, which marks the 10th anniversary of Go Red For Women.
The LEGO Movie and Go Red For Women
Created pro bono by Warner Bros., the new television ads feature scenes and characters from the upcoming The LEGO Movie, encouraging audiences, “It’s time to Go Red For Women.” Voiced by Emmy-nominated actress Elizabeth Banks, the film character Wyldstyle empowers women, asking them to “Stand stronger, shout louder and demand change.” Audiences are directed to GoRedForWomen.org where they can access more information on the disease, including risk factors and symptoms, as well as preventative tips and tools to lead a healthier lifestyle.
In theaters Feb. 7, 2014, The LEGO Movie is the first-ever, full-length theatrical LEGO® adventure. It stars Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie and Charlie Day, with Liam Neeson and Morgan Freeman.
“The American Heart Association is grateful for the opportunity to work with both the Ad Council and Warner Brothers on this entertaining and informative public service announcement that will harness the unique magic movies and their characters have to increase women’s awareness about their No. 1 killer – heart disease,” said Dr. Jennifer Mieres, Professor of Cardiology at the Hofstra North Shore LIJ School of Medicine and Go Red For Women spokesperson. “While raising funds for women-related education and research is imperative to our success, collaboration with creative partners to create engaging and relevant content also allows the AHA to spark positive behavior change in women and their families.”
Women’s “silent killer”
An estimated 43 million women in the U.S. are affected by cardiovascular disease, resulting in over 400,000 deaths each year, according to the American Heart Association. The symptoms of cardiovascular disease, such as shortness of breath, nausea, back pain and sweating, can be easy to miss and sometimes not outwardly apparent, causing it to be known as a “silent killer.” However, by knowing the risk factors and taking simple steps like stop smoking, regular physical activity, eating a heart healthy diet and blood pressure monitoring, women can decrease their chances of heart illness.
“Heart disease claims the life of nearly one woman in the United States every minute,” said Peggy Conlon, President and CEO of the Ad Council. “But many women continue to falsely believe the disease is one that just targets men or the elderly and don’t take enough action to reduce their personal risk. Together with longstanding partners the American Heart Association and Warner Brothers, we know we can have an impact on this critical health issue.”