Behind National Wear Red Day®


by the Go Red For Women Editors

Ask any stylist, job coach or dating expert and they’ll tell you that red stands out. Eyes are immediately drawn to it. Some even say that the color red is a confidence booster and makes you feel powerful. Maybe that’s why we chose the color red to signify our fight against the No. 1 killer in women. Maybe it’s just a coincidence that it’s also the color of our hearts.

In 2003, the American Heart Association and the National Heart, Lung and Blood Institute took action against a disease that was claiming the lives of nearly 500,000 American women each year – a disease that women weren’t paying attention to. A disease they truly believed, and many still believe to this day, affects more men than women.

Stemming from that action, National Wear Red Day was born. It’s held on the first Friday in February every year to raise awareness about heart disease being the No. 1 killer of women.

This coming National Wear Red Day, Feb. 6, 2015, marks our 12-year anniversary. And looking back on all we’ve accomplished, we’ve really made tremendous strides. They include:

  • Nearly 90% of women have made at least one healthy behavior change.
  • More than one-third of women has lost weight.
  • More than 50% of women have increased their exercise.
  • 6 out of 10 women have changed their diets.
  • More than 40% of women have checked their cholesterol levels.
  • One third of women has talked with their doctors about developing heart health plans.

But despite our progress, women are still dying. They’re still unaware of their risks and the facts. And now’s not the time for complacency. It’s time to stand stronger, speak louder and join us in the fight this National Wear Red Day.