American Heart Association

Foodscape Innovation Awards

hand holding cell phone with plants

Congratulations to the Inaugural AHA Foodscape Innovation Awards Recipient!

The WICShopper App Food Use Improvement Project, aiming to boost use of a federal nutrition assistance program, was submitted by Kellogg Company and claimed top honors in the American Heart Association’s first-ever Foodscape Innovation Awards.

Applicants were scored by a panel of judges with expertise in nutrition, food science, environmental sciences, retail, food manufacturing and public health. The panel selected the recipient of the Innovation Excellence award, and the public voted to select the Consumer Choice awardee among four judge-selected finalists. The WICShopper App Food Use Improvement Project claimed the top spot in both categories.

The WICShopper® mobile app was developed by JPMA, Inc., to help simplify shopping for WIC foods. The app helps people participating in the Special Supplemental Nutrition Program for Woman, Infants, and Children (WIC) monitor their real-time account balances, scan products to ensure they are WIC eligible, find store locations and more. Kellogg Company worked closely with JPMA, Inc, to add new recipes and an alert feature to flag benefits to help participants redeem and prepare healthy foods that may otherwise have gone unused.

Read the press release App helping families find healthy foods recognized with inaugural Foodscape Innovation Award

Check back here soon for information about the 2020 Awards cycle!


Helping families access healthy foods.

Congratulations to the Inaugural AHA Foodscape Innovation Awards Recipient!

The WICShopper App Food Use Improvement Project, aiming to boost use of a federal nutrition assistance program, was submitted by Kellogg Company and claimed top honors in the American Heart Association’s first-ever Foodscape Innovation Awards.

Applicants were scored by a panel of judges with expertise in nutrition, food science, environmental sciences, retail, food manufacturing and public health. The panel selected the recipient of the Innovation Excellence award, and the public voted to select the Consumer Choice awardee among four judge-selected finalists. The WICShopper App Food Use Improvement Project claimed the top spot in both categories.

The Women, Infants and Children (WIC) program provides low-income women, infants and children up to age 5 with free, healthy foods, nutrition education and health care referrals. Although WIC serves about half of all infants born in the United States, many of the food benefits go unused, according to the U.S. Department of Agriculture. Kellogg collaborated with the app’s developer, JPMA, Inc., to add new recipe content and features to help participants monitor their account balances, scan products to ensure eligibility, find stores and more.

Read the press release App helping families find healthy foods recognized with inaugural Foodscape Innovation Award

Check back here soon for information about the 2020 Awards cycle!

About the Awards

Everyone deserves the chance for a longer, healthier life.

The American Heart Association is working to create a world of longer, healthier lives through better nutrition for all. We’re encouraging innovative leaders across the foodscape to build a food system that significantly improves health while also addressing issues of sustainability — the system’s impact on people and planet. We believe not only food security but nutrition security is a human right. All people deserve access to affordable and nutritious foods and help making healthier choices.

What is the Foodscape?

Foodscape is our name for the food ecosystem — all the places and spaces where food is grown, manufactured, marketed, acquired, prepared, consumed, talked about or given meaning.

Who is eligible?

The Awards are open to companies and organizations operating in the United States from all sectors of the food and beverage industry, including, but not limited to:

  • Agriculture
  • Ingredient suppliers
  • Trade/commodity groups
  • Consumer Packaged Goods (CPG) companies
  • Restaurants & foodservice
  • Retailers
  • Collaborators from multiple sectors working on a project together
  • Technology companies with innovations that help the food industry make positive changes

2019 Awards Resources: